Ethical Listening and legality compliance to consumer voice is A must for the market and the new digital age economy |
It has been quite clear that social media data can tell us almost everything about the market, the society, the people, and what’s next.
Social media analytics Data analytics compiled from social media is usually used for digital activities, and said to be totally irrelevant to what is the physical market is doing. During my work in this field i was always opposed by marketeers and decision makers that whatever we conclude is only valid for the virtual business and does not reflect the situation on ground. This was not true basically because the users of social media and e-commerce are after all real people channeling their views and news via the virtual space. Though they are differently not everyone, nor behaving the same. because they are: · Guided by a timeline algorithm · Subject to cultural and psychological motives · Not everyone is on SN or even connected. · Not everyone is posting or engaging. Having said the above we can’t deny that also all social segments, age groups, geos are well represented on the web and the SN. Hence, we can use statistical models to calculate the actual figures for the different insights. A process statistician call normalization. |
Let us explore how social media distorts reality and its perception, by measuring the exact metrics between social media and reality. |
Unfortunately, the social media was mostly managed for businesses by SN agencies that lacks these competencies. Besides, the role of sociology science expert was totally discounted. And the fundamental fabric of the society is vastly mutating.
Another dilemma is the behavioral differences between the physical and virtual worlds on SN, which mostly is “The Polarity” that happens most of time on SM engagement. Most available AI platforms are not dealing with any of these possibilities as most of the economy is turning to the digital cloud. However, in our MENA region the physical economy comprises the lion share in almost every market. Even global research companies are limiting thier dependency of social analytics, for different reasons. Finding the solution AI Artificial intelligence has paved the way for us to do even better by combining these data sets to every time we seek to build a model. In fact, it will be no brain not to do. If we can imagine that an AI model that was trained using a combination of 1st party data and social media public data, the outcome will capable to predict what will happen in the physical reality with a great accuracy. And just by using social media public data |
| Company
MediaSci Owner Of |
Author
Eng. Mostafa Abou-Gamrah CEO- MediaSci |
