Third world countries at large still have no control over the consumer data, nor its black market. |
Advertising business is bad, it makes people buy thing they don’t need and pay money they don’t have. It hurts the very fabric of the society. That’s why communist products used to be very ugly in shape and very limited in functionality. All for one and one for all. Affordability used to be up and down plus or minus 30% from chairman of the board to the trash collector.
That’s why our beautiful mind Nobel prize winner john Nash theory “Nash Equilibrium “does not apply anymore and this is actually for almost the last three decades. when china adopted the market economy and so the Russian state. This was not true basically because the users of social media and e-commerce are after all real people channeling their views and news via the virtual space. Though they are differently not everyone, nor behaving the same. because they are: · Guided by a timeline algorithm · Subject to cultural and psychological motives · Not everyone is on SN or even connected. · Not everyone is posting or engaging. Having said the above we can’t deny that also all social segments, age groups, geos are well represented on the web and the SN. Hence, we can use statistical models to calculate the actual figures for the different insights. A process statistician call normalization. |
Many people don’t mind to let go their data against a good service, or at least relevant ads. |
Today everyone decides his product price, and organization salary scheme.
• Based on market competition the packaging and pricing is decided • And buyer decided for himself what to buy by comparing functionalities, and emotion values of the brand, her comes the point of fatigue in the whole buying cycle. Brands tend to hide certain details and lie some facts. deceiving the client with no ethics. However: o Buyers are now much smarter. o Systems catch any possible fakeness. Comparative engines, search engines and social media empowered the public o People make jokes out these brands even if they are not interested in. o Brand radio silent or blindness o People spread boycotts for these brands. o Brand disruption because of GENERATION Z effect. They don’t tolerate lies or misleading information Finding the solution In the digital era advertising is a trillion dollars industry, and growing. while brands can see all buyer’s reality, able to hear my mic and go through my gallery. The dream of the connected world is facing an opposite reaction: data nudity. while many don’t mind to let go their data against a good service, or at least relevant ads. But the whole goes much deeper. they can manipulate our thoughts. expose our eyes to content that is engineered to alter our decisions not in buying FMCG but life related in romance, education, politics and human destiny. Cambridge Analytica was used by Obama long before the scandal of trump. Data nudity became a commodity between competitors, and cyber hacks possibilities. And let us know that only 15% of internet users are able to hide their private data. By looking into the Gen Z behavior, they don’t mind at all sharing their explicit data details. And to top it up networks like FB and Google are working on blockchain technologies that will allow them to securely trade people data for better service and even money back. So, the future is not like Mark plans to be private, actually it will be totally nude from all aspect. Technology now can show you the body of any person totally nude by using only three pics. To conclude, the future is nude for all brands, and they have to act ethically and responsibly.
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| Company
MediaSci Owner Of |
Author
Eng. Mostafa Abou-Gamrah CEO- MediaSci |
