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Platform

Why BigBrother?

  • BBA uses RPA ( software robots technology ) to access all public data legally and thru API’s – so we are able to get data from all social media, e-commerce, travel, ..etc. )
  • BBA AI understand the colloquial Arabic with great accuracy for all its analytics.
  • BBA uses Microsoft Azure for other languages translation and summarization ( 100 languages)
  • BBA collects data smartly using its groups index, and Events Timeline. So it’s a public data intelligence not only data listening. Legally and Ethically
  • BBA includes images and videos in its analytics as it is a common data format in local social media networks.
  • BBA uses statistical modeling to normalize its analytics, namely Vocality, and Digital Gap.
  • BBA is also used for clients data sets analysis when needed. And a wide array of trustable alternative data providers.
  • BBA can be integrated to any CRM, and can be used for many marketing automation processes.

You don’t get your charts alone, but our AI storifies them, and covert them into voice notes.

Data Sources

There are over 1 billion websites on the World Wide Web today around 75% of websites are not active, but parked domains. We do care about the quality of the data so we crawl the active ones for each country. BBA robots are topic based. Making sure that we listen to all the relevant data that would affect you BBA data sources are quite diversified, we collect data from Facebook, twitter, Instagram, snapchat, YouTube, play store, apple store, ecommerce, travel blogs and forums along with the long tail niche sites. Data collection is done through API and crawling. We Collect and cluster data sets related to industry, brand, product, entities, public figures, race, ideologies, all in a given timeframe and geography. BBA has four main data sources:
1. Data that we collect with our robot.
2. Aggregated data from API’s, manual, Alt. Data we buy.
3. 1st party anatomized that we prefer to have from our clients.

Lifestyle Segmentation

Demographical segmentation isn`t enough. People might be of different age groups, social classes or genders but still, live the same lifestyles we segment people by attitudes, tones, levers and needs.

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Modern Traditionalists

Wishful Wannabes

Popular Mainstreams

Societal Strivers

Self-Indulgent

Cultured Progressives

Impulsive Stars

BBA Big Eye :NLP, Image, Text(i-OCR) and Entities extraction.

Machine Learning Engine: We have reached a great accuracy in Arabic/English text analysis. Our NLP framework is also optimized to use translated text intelligently to extend its comprehension to many languages. High accuracy Deep Learning models to perform required text analytics on the target languages We also extract text and entities from posted images like faces of known people and brand logos.

Platform Architecture

Data Collection

We crawl, aggregate and collect manually quality and relevant data and store it industry, brand or products level. Data can be misleading, that`s why the data sets we pinpoint is based on context, content, topics, location, language, duration, source, demographics and lifestyle segments

Data Analysis

Enough social metrics! Get business and marketing insights that will help you optimize your product packaging, offerings, communication, medias, tone of voice moreover, it will tell you Why would or wouldn`t your target audience buy your products / services

Data Verification

Enough social metrics! Get business and marketing insights that will help you optimize your product packaging, offerings, communication, medias, tone of voice moreover, it will tell you Why would or wouldn`t your target audience buy your products / services

Data Visualisation

A Dashboard visualizes the data that can be read by technical IT folks, marketing specialists and senior top management and understood easily Reports generator: allows data analysts to compile insightful reports real-time, a pre-defined templates to get up and running your scheduled reports in minutes.

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Schedule a Demo

Fill out the form to schedule a demo and discover the strategic solutions that will help you make the right decisions for your business

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Schedule a Demo

Fill out the form to schedule a demo and discover the strategic solutions that will help you make the right decisions for your business

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